Thursday, March 3, 2011

Yamaha Motor and Volvo Penta Evaluating Further Collaboration

Today's talks about Yamaha Motor make collaboration.

Volvo Penta and Yamaha Motor Co. has decided to set up working groups with the potential for deeper cooperation between companies in mind.

December 6, Volvo penta, and Yamaha Motor said they agreed to cooperate in the development of systems. Electronic control technologies for ships, signed. Partnership is designed to produce technologies that are useful in the electronics industry is increasingly important.

Become a co-operation at the end of the year. Now, both sides decided to take things further study about Cooperation between the company can increase.

"Volvo Penta is a world leader when it comes to marine power systems. Yamaha Motor is a world leader in the outboard engine business. Our customer offerings complement one another, so we see tremendous potential for extending our cooperation with a view to creating the marine world's most powerful combination," says Volvo Penta's President and CEO, Göran Gummeson.

The collaboration between Volvo Penta and Yamaha Motor will not include ownership but is based exclusively on partnership in different areas in which the companies see opportunities for cooperation as a result of complementary customer offerings.

Yamaha and Volvo Penta have already agreed on distribution cooperation for Volvo Penta's marine engines on the Japanese market and the parties will study if there are such opportunities for similar ways of cooperation in other markets.

In North America, Volvo Penta and Yamaha Motor have already cooperated in search for opportunities in marketing to individual boat builders, and they will continue with related efforts.

Service, logistics and aftermarket are other areas in which the parties would like to look at opportunities for extended collaboration. Volvo Penta currently offers the marine world's most global service - and has a dealer network comprising 4,000 service points all over the world.

Yamaha Motor is represented in more than 180 countries and regions worldwide.

The existing technological collaboration will result in the companies utilising common electronic platforms, thereby creating the potential for synergies in terms of diagnostic tools, skills, standardisation and aftermarket services.

"We hope that an extended partnership with Volvo Penta, in which we will benefit from the strengths of both companies, will enable us to create a long-term, competitive alliance with unique opportunities to tackle the challenges facing the marine industry," says Takaaki Kimura, Representative Director and Senior Managing Executive Officer of Yamaha Motor Co., Ltd.

Volvo Penta's and Yamaha Motors' joint working groups are expected to be appointed in February.

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